They’ve Done It Again!
A New Law Will Add Hundreds
To The Price of Air Conditioners
And heat pumps.

Dear Lew’s Customer,

You’ve contacted me in the past about upgrading your current heating and air conditioning, or heat pump system, and you may or may not have done anything as of yet. But if you haven’t…

After 2005, air conditioners and heat pumps are mandated by law to be 30% more efficient than today. The bump in efficiency will lower utility bills, but you’ll spend more up front for the air conditioner.

As a result, we could see prices increase $500.00 or even $1,500.00 more next year, when compared to systems that are available this summer. Now is definitely the time to invest in a new system.

If you own an old air conditioner or heat pump and want to rest easy this summer, we recommend that you replace your system early. Not only will air conditioners be much more expensive after this year, but 10 and 12 SEER systems will get harder to find as we get further into the cooling season and inventory stocks are depleted.

Allow me to show you my real world prices and how you can save at least $300.00 by packaging a furnace and air conditioner together. Then add that to the money you can save before the new law takes effect and I can promise you that I’ll never be able to offer you a lower price.

Air conditioner and heat pump efficiency is measured in SEER (seasonal energy efficiency ratio). Air conditioners with higher SEER ratings are more efficient. The current minimum standard is 10 SEER and it’s pretty quiet,And a 12 SEER is extremely quiet.

A 12 SEER air conditioner or heat pump is 20% more efficient than a 10 SEER. Current technology allows manufacturers to build a 12 SEER air conditioner and heat pump for a reasonable premium over a 10 SEER. After 12 SEER, manufacturing costs go up dramatically, while the additional efficiency gains are slight. This is why the Air-conditioning & Refrigeration Institute and most air conditioning manufacturers fought for a minimum efficiency of 12 SEER, rather than 13 SEER. They lost.

After this year, no one will be able to build 10 or 12 SEER air conditioners or heat pump. The minimum will be 13. Of course, nothing is wrong with a more efficient air conditioner or heat pump. It’s just a question of how much more you will pay for a marginal increase in efficiency. The difference between a 12 and 13 SEER for a 3-ton (36,000 Btuh), average size air conditioner or heat pump is about three 75 watt light bulbs of energy use.

Even a 10 SEER System Can Cut Utilities
If your air conditioner or heat pump is old, replacing it with a 10 SEER system could make a big difference. Some of the older air conditioners or heat pumps installed were no better than 8 SEER when new and they are even less efficient today due to mechanical degradation over time. It’s not unusual to get 6 SEER efficiency from a 15 year old system.

Replace a 6 SEER system with a 10 SEER system and you will cut your air conditioning costs nearly in half. A 12 SEER system and you will cut them in half. In addition, a replacement eliminates the inconvenience and expense of a summer breakdown. If you add the repair savings to the energy savings and finance the system, your net out-of-pocket costs for a more comfortable and reliable air conditioning system become insignificant.

The Impact of Manufacturer Retooling
No one knows today how the mandate will affect summer inventories. Manufacturers try to plan production so they build just enough air conditioners to make it through the summer, but it’s hard to forecast the weather.

When manufacturers fail to see early season demand, they cut production schedules. Since lead time tends to run around two months, it’s difficult to react to a weather related pick up in demand. Add the uncertainty relating to the retooling effort as manufacturers begin to convert production lines from 10 and 12 SEER to 13 SEER and you have a recipe for chaos.

Act Now and You Can Even Buy With No Cash
You may not even have to pay right away. In fact, Bryant has set up a terrific plan where you don’t have to pay anything for the first six months that’s no payments no interest (with approval).

Consider this. If you decide to make monthly investments (starting 6 months after your installation, of course) instead of paying cash, the entire amount of your payments might be more than offset by the savings on your utility bills. It’s like “having your cake and eating it too”.

Call us at (440) 352 - 0974 and we’ll provide you with an up-to-date, no-obligation estimate. We’ll outline how much you can save in utilities. We’ll also give you options to improve your home’s comfort and indoor air quality. This offer ends August 31, 2005.

616 High St.
Fairport Harbor,Ohio 44077
440-352-0974
Fax 440-352-3582

Thanking you in advance,

Tony Cipullo

Customer Service Rep.

P.S. When you add the savings from my offer along with the increased cost of a new system starting next year, your savings could amount to more than $1,800.00! Hurry…you don’t want to make a $1,800.00 mistake.